Communication as a field of study covers various ways by which humans communicate. It focuses on how verbal and non-verbal messages are used to create meanings in different contexts using diverse media platforms. It includes a broad range of subject matter ranging from the study of communication in interpersonal relationships, groups, organizations, and cultures.
This program aims to equip students with the knowledge and skills in the theory and practice of communication applicable in various professions and contexts, with focus on the media professions.
Graduates of this program may find employment as public corporate communication/information officers, social science and communication researchers/analysts, communication/media planners and managers, program/project development officers, public relations and advertising practitioners, media practitioners, learning system designers, multimedia designers, and allied/related professions.
|Program Outcomes||Sample performance Indicators|
|Define and access information needs; assess and organize information and knowledge; produce, share, and utilize information and knowledge.||Efficient accessing and gathering of need-based, accurate, authentic, and reliable information through print, broadcast, and online sources, research, and other investigative techniques.|
Skillful selection, analysis, organization, and presentation of essential information in the development and production of print, broadcast, and online stories.
Appropriate and responsible sharing and use of information and knowledge generated from different sources.
|Communicate in different formats and platforms (print, broadcast, and online)||Clear and effective writing for different formats and platforms.|
Clear, fluent, and engaging delivery of speeches, broadcast news and commentaries, and other oral presentations.
Effective and responsible use of non-verbal cues, pictures, graphics, and images in oral and online communication.
|Prepare communication/media plan||Evidence-based situational analysis|
Audience-specific communication objectives and strategies
Concrete monitoring and evaluation indicators
|Conduct communication and media research and evaluation||Comprehensive literature review and exhaustive research|
Appropriate research or evaluation framework
Sound research or evaluation design
|Develop and produce communication materials in different formats and platforms||Creative and innovative conceptualization and design of audience-specific communication materials|
Skillful and responsible use of relevant technical equipment and software
Skillful use of gender and culture —sensitive and politically-correct language in message development
|Demonstrate communication management and leadership skills||Efficient and effective use of resources|
Sound design of communication programs and projects
Competent use of planning, monitoring, and evaluation (controlling) tools
|Develop entrepreneurial capabilities||Skillful business analysis and identification of communication-driven business opportunities|
Innovative and creative engagement in business ventures
Effective use of marketing communication strategies
|Adhere to ethical standards and practices||Strong foundation in moral philosophy and ethical system|
Clear understanding of professional codes of conducts, standards, and practices
Ethical in making choices and decisions professionally
|Know and practice rights, responsibilities, and accountabilities in the communication profession||Clear understanding of freedom, rights, and
Observance of communication media laws
Clear understanding of the role of media in a democratic society
|Demonstrate development orientation in communication work||Clear understanding of local, national, and global development issues and agenda|
Clear understanding of development theories and paradigms
Deft integration of development issues and concerns in communication projects
|Apply communication theories/ models, principles, practices, and tools in development work||Skillful use of participatory strategies in planning, implementing, and evaluating communication programs.|
Skillful use of communication strategies in mediation, negotiation, and resolution.